The Android
TV under the shade of internet giant Google has aimed to give its global
aspirants the true and evenly live experience on streaming the media content at
brilliant graphic details, picture and sound quality. Well it’s the project of
Google to revive its long-awaited Smart TV evolution that was suspended some 4
years ago but the Google came back with the intuitive approach to relaunch the
project by replacing its name “Google TV” with a fresh one to cast exciting
experience for android lovers and users. The talks of Android TV took fire
worldwide when its launch program was announced in June 2014’s Google I/O
conference.
The Google
I/O event marked the return of Android TV, which is designed to allow users a
simple UI to search and display content besides also streaming video. The
version offers a recommended section while also offering a voice based search
interface.Unlike other smart TV manufacturers’ design and build modules, the Android
TV will not be a kind of digital or set-top box thing but will come as software
embedded in Smart TV’s manufactured by third party original equipment
manufacturers OEMs which will help the android powered smart TV to offer many
useful features and functions that could make viewing experience, a much
exceptional one. Google also intended that its smart TV software would work
with different chipset brands and it will be designed in such extent of
flexibility that will allow android developers to develop tools using the same
android SDKs which they use for smartphones and tablets’ platforms.
The Google
wants to take its consumer market to venture what it has to offer in its much
acclaimed android TV in terms of controls, features and user interface. The
android TV is said to have different nature on how it looks and works though
the services are essentially harnessed to consume a version of android over a
big TV with a fresher look and new fundamental additions that sew good hopes
for making it stand out of the hitherto smart TV devices in the market. On the
other side of note, unlike the Google’s TV position back in 2010 has changed
drastically now in 2014 where it now dominates both iOS and windows Phone on a
worldwide scale.
Well coming
to the specific design concepts and user interface UI which the Google’s next android TV will offer comes up with the same array of experience or in other
words the term is swung with UP-DOWN-LEFT-RIGHT (UDLR) controls which have
generated unwelcomed response from smart TV manufacturers. They have expressed
with the notion that in the race of today’s multiple motion gesture and
touchable technologies, the old fashioned UDLR control would outdate the
functionalities of smart TV software embedded in any Smart TV chipset
architecture. It is further stressed that it would be impossible to operate
many mobile applications through the traditional up-down-left-right (UDLR)
interface, consumers are currently forced to use on billions of TVs around the
world. Google, with its fondness for innovation, could have been the first to
address this problem, but it still hasn’t lived up to the expectations yet. So
where Google has actually missed the corner on Android TV - May be its all
about the user interface.
The Android
TV software development kit (SDK) manages that all applications must fit in
with the age-old UDLR client interface model. There is no capacity to
incorporate fine gesture control that makes a smartphone or tablet a pleasure
to use. Effectively, Google is asking its development partners to completely
rethink their applications and make them work within an unnecessarily
constrained user interface model. To look at this another way, Google has
removed any incentive for mobile operators to port their apps over to Android
TV.
It is
surprising to observe that TV manufacturers have started to realize and
consider the importance of new control technologies while the companies like
Google, which are built with the motto of tech revolution and human inspiring
innovation has even lately, failed to apprehend the industry’s major issue. The
TV OEM’s are fixated on old UDLR controls and have now anticipated the tech
industry that it will hold back the industry and have started to adopt the
gesture technology controls. With that scenario, Android TV is unlikely to be
any different to the existing smart TV platforms we see today. It will just be
presented to seduce the audience with very same content, the different smart TV
providers are offering but yeah the only difference it will sound would be that
Google will give the access to that very same plethora of media variety
environment.
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